20 Questions With Paul Piotrowski From InspiredMoneyMaker.com

It’s time for the 2nd “20 Questions” interview, as promised I have lined up some great one on one Q & A’s with a few of the Internets well known bloggers and money makers – on that note, I managed to get a hold of Paul Piotrowski from InspiredMoneyMaker.com to grace us with his knowledge.

For those of you who don’t know Paul, he is the owner and force behind InspiredMoneyMaker.com, and more recently, InspiredAffiliate.com.  I’ve been a follower of his since I began my quest online, and I’ve witnessed his growth as he has evolved into a well respected authority in the blogosphere.  “Make money doing what you love” is something he stands by and teaches through various methods and mindsets, one of his specialties being the law of attraction and how to find your passions.

Paul’s been kicking ass with affiliate contests and establishing his new site, InspiredAffiliate.com, but was kind enough to take out some time to get down and dirty Elijah style – so without further ado I give you 20 Questions With Paul Piotrowski From InspiredMoneyMaker.com:

1.    Who are you and what do you do?

I’m just a regular dude, with a lot of ambition.  I won’t settle for mediocrity, and the thought of working at a 9-5 job I hate until age 65 makes me want to vomit.  When I was younger, we didn’t grow up with a lot of money.  My biggest ambition was to be rich.  People who think that there is some redeeming quality in poverty are nuts.  I truly believe that if we are blessed with the ability to build wealth and help the world with it, it’s our duty to do so.

Once I got a little bit older and built a bit of wealth, I realized that it was no longer just about the money for me.  I realized that what I was really seeking is to make money doing what I love, and so my quest to become an Inspired Money Maker began.

One of my biggest passions in life is personal development.  When I graduated from high school (13 years ago), I realized that 95% of people in life live in mediocrity and in order to go past that I would have to do what 95% of people are not willing to do.  So, I began my 13+ journey of intense personal development and growth.  I’ve lost count, but I would estimate that I’ve read over 1,000 books on personal development in that period of time on everything from entrepreneurship, to time management to spiritual development.

Presently I run a Blog at InspiredMoneyMaker.com which focuses on helping people to Make Money Doing What They Love.  A few weeks ago, I also started another Blog at InspiredAffiliate.com which will document my journey to becoming a “Super Affiliate”.  Inspired Money Maker is mostly about the philosophy and mental game of learning how to make money by doing what you love, whereas Inspired Affiliate is more just an example of me applying my philosophies to a very competitive industry.  This way people can watch my
journey right from the beginning.

2.    In 7037 words or less describe how you made your first profit on the Internet.

In 1995 I started a little web site project where I had very simple, one-page business card type web pages created for businesses looking to get themselves onto the Internet.  I can’t specifically remember the exact one that paid me first, but I believe it may have been a horse ranch up in northern British Columbia.

I created a one page site for them, which I believe they paid me $10 or $20 for.  The project never did end up going anywhere because back in 1995, most businesses had no clue how the Internet worked and trying to sell them on a “Website” was not easy.  I think my idea was probably a few years ahead of its time, but I did end up learning how to develop HTML pages and stuff which helped me to make a pile of money later on in various jobs and companies I’ve worked with.

3.    Were you born in Canada, or do you just live here like everyone else?

Nope.  I was born in Poland and have been living in Canada since 1986.  I was just a kid when I came here.  I love living in Canada, and more specifically in the Greater Vancouver region of British Columbia.  Even if I was a Billionaire, I don’t think I’d want to live anywhere else.

4.    I’ve been hearing a lot of stories about young kids in high school making cash with Affiliate Marketing. If I email them death threats and momma jokes does that make me an e-bully?

Absolutely.   🙂   A lot of people feel threatened by the younger generation, much the same way the people before us felt threatened by our generation.  I’m 31 right now, and it doesn’t really “bug” me that some 15 year old out there is making cash from Blogging or Affiliate Marketing.  I say good for them.

That’s a much better thing for them to be doing than breaking into cars or loitering at the local 7/11.  Don’t forget that just because someone at the age of 15 has found a market they can make some good cash with, that doesn’t mean they have life figured out.  There are a lot of other moving parts to life than just making money.  Kids have a lot of time on their hands and typically very few responsibilities at that age since their parents usually pay for their living expenses.  It’s not surprising that they are able to be “profitable” online.

5.    Coffee or tea?

Tea, all the way.  I can’t stand Coffee.  I get my caffeine from Tea and Coke, although I’m trying to cut back on both.  To me, coffee tastes like someone mixed some black tar with some water and tried to pass it as something humans are supposed to consume.  I’ll probably get a lot of slack for saying this, but one of the places that I absolutely try to avoid going near at all cost is Starbucks.  Every time I go into one of them, it just seems like everyone inside is on a big Ego trip for who can order the drink with the longest name.

Starbucks has definitely got it figured out.  People want to be unique.  Give them a fancy, unique sounding drink with a name like “Grande Mocha Triple Berry Frapuccino Al-Pacino Poo Poo Extra Hot No Whip Cream Extra Caramel Shaken Not Stirred” and they’ll gladly pay $4.50 for it.  You’re paying $1.50 for the coffee, and $3.00 for the name (smiles)

6.    If you could have 15 minutes with any successful businessman or woman, who would it be and why?

Since I’m only allowed 15 minutes, I think my best bet would be 15 minutes alone with Angelina Jolie.  I would ask her about her charity work (smiles)

7.    I really feel that the internet contributes to Insomnia, do you ever dream of blogging?

I don’t remember any dreams about Blogging specifically, but last night I had a dream about AdWords, LOL.  I think I was tweaking one of my Affiliate campaigns in my dream, hehehe.

8.    Name the artist and title of the last full song you listened to.

Cypress Hill, (Rock) Superstar.

9.    In your opinion, name 3 tools or services that are necessary to run a successful business online, and briefly explain why?

It’s hard to just narrow it down to three as there is a lot of interdependency between tools.  Just off the top of my head, I would say WordPress to run a Blog, AWeber to build an email list, and the Photoshop for graphics.  You can do a lot of damage with just those three tools.  However, that already assumes that I’ve got a computer, with Internet connection, a mouse, Firefox and notepad at my disposal.

Of course, if you get into PPC Affiliate Marketing, things change.  It would be hard to succeed in that without AdWords for example.  So it’s kind of a hard question to answer unless I know what kind of online business you’re referring to.  But in general, WordPress / AWeber / Photoshop are mandatory in my books for any online business.

10.   You’ve shared with me that your attending your first ever Blog World Expo in Vegas this month, If I showed up dressed as a woman in her late 70’s, would you have any problems introducing me as your Aunt Estelle?

Only if you promised to bake me some cookies.

11.   Do you watch TV, if so, name one of your favortie programs and explain why?

I try to watch less and less.  Lately, the two shows that I’ve been watching regularly are “Paranormal State”, the documentary style show about some students from Penn State University that explore paranormal activity, and A&E’s “Mad Men”.  Prior to that I was addicted to 24, LOST and Soprano’s.  However, I typically don’t watch them on TV, instead I wait for the full season on DVD and do a weekend marathon.  It’s way more fun!

“Paranormal State” I watch because I find psychic phenomena very interesting and I find watching the show much more freaky than the crappy “horror” movies out there right now where human bodies are being mutilated to get a reaction from the crowd.  The show kind of reminds me of X-Files which I really liked as well.

“Mad Men” I like because it’s set in the 60’s and it portrays just how different the world was back then, even though it was only 40 years ago.  I think the show is made by the same people who made Soprano’s which really liked as well.

12.   People know you for InspiredMoneyMaker.com and you recently announced the launch of your InspiredAffiliate.com blog. How long did it take you to think of the name for your new blog?

As soon as I decided to launch a Blog about Affiliate Marketing, the idea for that name popped into my head instantly.  Took about 8 more seconds to check if it was taken, so a grand total of 8 seconds.

13.   Christopher Reeves, George Reeves, or Dean Cain?

Christopher Reeves.  For me, he was the real Superman.

14.   I recently saw the results for Yaro Staraks Blog Mastermind Contest and you placed in the top 15, congrats! How was the experience for you, and what were some methods you used to generate traffic for this offer?

I actually just promoted it on my Blog, telling people about it.  In my opinion, the program is by far the best Blog mentoring program on the market.  Yaro did a really good job on it, so it wasn’t hard for me to say good things about it.

Looking back, I wish I started my Affiliate Marketing path a bit sooner.  I could have used what I’m learning about PPC traffic to promote the product even more for the competition.

15.   I know you’re huge on the law of attraction. If I was to do the opposite of everything you’ve taught me, would it help me get rid of some people and things in my life?

If you want to “un-attract” something in your life, focus on attracting its opposite instead.  You can’t become rich by “un-attracting” poverty.  Don’t push against what you don’t want.  Instead, turn around and go toward what you do want.  If you try to focus on getting rid of someone or something in your life, you’ll just attract more of the same into your life.

16. Ham and cheese or tuna on rye?

Ham and cheese.  Oh wait… Tuna on Rye….nope… uhhmm… You’re making me hungry.  Either sounds good right about now.

17.   In 357 words or less explain why most people fail to make a living doing what they are passionate about.

In one word: Fear.

In a few more words:

People are afraid of the power that dwells within them.  Anthony Robbins calls it “Awakening the Giant Within”.  I sometimes call it “Connecting to your True Self”.

If you can find that true self, and connect to it on a daily basis and begin to bring that to the surface, you have no choice but to be successful in life.  Abundance is out natural state of being.  The only thing that holds anyone back is ourselves.  As soon as you stop looking “out there” for the reasons and excuses why you’re not able to make money doing what you love, the sooner you’ll be taking your first step to living a life as an Inspired Money Maker.  It’s important to realize that it is a journey, and not something that happens instantly.

On my Blog, I wrote an article about making your first Inspired Dollar.  That would be a good first step for everyone to take.

18.   Where do you see yourself at this time next year? Long term goals?

A year from now I’ll be making a mid six-figure income from my Inspired Money Maker and Inspired Affiliate projects, and I will have inspired and helped hundreds of people to take the first steps towards becoming Inspired Money Makers themselves.

Long term my aim is to help people to awaken to their true potential.

19.   Jurassic Park or South Park?

South Park hands down.  The last Jurassic Park sucked so bad, I wanted to cry for wasting 2 hours of my life watching it.  South Park is my kind of humor.

20.   Why did you accept this interview?

1. My intuition said yes.  2. I like helping people.  3. It was fun.

Bum Marketing Madness – Update 2

Hey guys, here’s a quick video update as I am not physically capable of writing a long ass post right now – I’m pretty tired.  In the video I mentioned the 20 Questions With Paul from InspiredMoneyMaker.com and I want to confirm with you guys that the interview will be posted tomorrow so stay tuned – there’s TONS of awesome info that Paul shares with us, so you don’t want to miss this one.  I really appreciate all the support everyone has been showing for my little personal challenge – I really believe by the end of the week I can accomplish my goal, even blow it out of the water.  You guys are making the world of a difference right now – because I don’t want to have to get another job, when I know I can do this and make it work!



Bum Marketing Madness – Update

bum-marketing-madnessAfter my post 2 days ago I hit the web with a rapist’s wit and immediately logged into Wordtracker and started digging away trying to find some sexy niche key phrases for me to exploit this upcoming week – and to my delight after an hour I managed to stumble upon a niche with 18 key phrases that have a KEI rating of 100 and above (7 of those 18 are above 200) .  Great success!

For those of you who don’t know, KEI means Keyword Efficiency Index and it is determined by the popularity of a particular keyword, and the amount of competition it has.  A keyword or phrase with high popularity (searches per day) and low competition (competing websites with the same phrase) will have a high KEI rating.  When it comes to niche marketing you ideally want to focus on keywords that have a KEI of 100+ with a minimum 300 searches per day and less than 4000 competing sites in Google.

A little side note…

If some of you reading this have yet to experience the greatness that is Wordtracker, please do yourself a favor and sign up for the free 7 day trial – If you need help getting started please contact me.

Once I found my niche and keywords I stopped by Clickbank and began looking for related products that I could start promoting.  It just so happens that I was familiar with the top Clickbank products in this niche, so I already had an idea of what I was going to be dealing with.  Very nice!  It’s times like this that social networking is very important – I just so happened to hop on Skype and a fellow Shaolin Affiliate Master you guys might know was hanging out, so I dropped him a quick “yo yo homie g funk” and told him what I was up to and he gave me tons of great info regarding certain things that worked well for him in that same niche.  I’m not going to inflate his head by shouting out names – but you know who you are.

I’m Rick James Bitch…

So anyways, that was day one (technically night one) on my Bum Marketing Madness campaign and I managed to grab a dot com domain name that contained an exact key phrase from my list before I hit the sack around 4 a.m. yesterday morning – wicked awesome!  It looks like I managed to knock of steps 1, 2, and half of 3 in the first 24 hours.  The hard stuff is coming up next – finding a WordPress theme that I can tweak out and customize to fit this niche and writing the articles.

It’s time to up the ante a little bit…

Today Veronica and I went grocery shopping, and had to pay with one of our credit cards because we’re broke – so I told her, as we were at the cash register, that whatever the total was that I would try to make that money back as a goal for my Bum Marketing Madness week.  So I am officially challenging myself to generate $84.85 in commissions by the end of Sunday, September 15th, 2008.

I’ve yet to make that much money in one week, so we’ll see what happens!  Wish me luck…



Stop Being Afraid And Start Making Money

Stop Being Afraid And Start Making MoneyUp until this point in my budding career as an unemployed D-List Affiliate Ninja Wannabe, I haven’t really committed to implementing what I’ve learned over the last 8 months in a focused campaign to make money online.  Yes I’ve made some pocket change here and there, trying out different techniques and affiliate networks, but I’ve mainly been sharpening my swords and skills in the fields of traffic generation, keyword research, web development and web design.

I’m at the point right now where I have two paths in front of me, and I need to choose one of them asap.  Choice number one – get a day job and start to bring down some of our debt (not much) as well as make some loot to fund our online ventures.  Choice number two – stop jerking off and start to implement what I’ve learned to make money now, so I don’t have to go back to work.

Here’s my challenge…

I have a tendency to conceptualize a money making blueprint down to the last detail, I launch with a rebel vengeance like a half empty bottle of Glen Livet playing Ninja Gaiden 2, and then loose my steam as the results are never as immediate as I would like them to be.  It’s wack, and I’m getting really sick of my half-ass attempts.  I know that I have enough knowledge of affiliate marketing and I’ve spent countless hours trying out different methods of generating piles of targeted traffic to a site or blog as per our August blog report, if I combine this with my ability to find high demand, low competition keywords and phrases using Wordtracker I really believe I can make some substantial commissions as long as I stay focused, and committed.  I might not see results immediately, but on the other hand I might see trickles of income in the first 24 hours – If I do my research right and hone in on what my strengths are It has to work.

First I Need A Plan…

Since I don’t have adequate funds for doing some PPC experimentation or buying links, I’m going to be launching a focused campaign using as many free methods for traffic generation and promotion as humanly possible – also known as Bum Marketing.  The only con with Bum Marketing is the investment of time required, but the pros are substantial especially for someone who is just starting out and doesn’t feel comfortable with dropping a couple c-notes on advertising.

I really want to encourage anyone who is reading and wants to step up their game, to follow along with the next few posts as I plan to document what is working, and what needs tweaking with hopes of creating some sort of e-course or e-book at the end of this.

Here is a brief outline of my blueprint.  Feel free to write it down if you like:

  1. Conduct keyword research using Wordtracker or tool of choice to find a profitable niche (high demand, low competition) and compile a list of long tail keywords (10-20) to use for articles, Squidoo lenses and a review-style site which I will be driving the traffic to.
  2. Find 3 to 5 niche related affiliate products based on the research in step one and compile an brief, but detailed review on each product.  For this I will be perusing through Clickbank, not Commission Junction and Pepperjam Network.
  3. Once I have the products selected and a resourceful review of each I will design a simple, but effective review-style website either using Dreamweaver or WordPress.  I already have a “product review” domain name that I will be using for this campaign.  If you don’t, try and find a domain based on your keyword research or simply purchase a “product review” domain to build your site on at Godaddy.com – don’t forget to use coupon codes.
  4. Again, from the research in step one I will write 15 articles focused around selected keyphrases, making sure to use these long-tail keywords in the article title and throughout the content.  Once I have the articles written I will submit 10 of them, leaving 5 behind, to as many high traffic, high ranking article directories.
  5. I will create a lens or two on Squidoo and use the 5 articles I didn’t submit for the content – making sure that I use my long-tail keyphrases for the headings and within the content.  Within my Squidoo lenses I will link directly to the affiliate products, as well as to the review site.
  6. Once I have completed steps 1 through 5 I will spend a day or two commenting on niche related blogs and forums, leaving my review site domain in the signature field – for even more targeted traffic and back links.  Remember NO SPAMMING because it doesn’t work, period.

Bum Marketing Madness…

Considering this is my first time going full blown, I’m estimating it will take approximately 4-6 hours to create a functioning and aesthetically pleasing review site, about 1 hour per article, maybe less, and I’d say between 1-2 hours to build my Squidoo lens.  So pretty much to complete step 1 through 5 it shouldn’t take me more than a week, providing I’m putting in 4-6 hours per day – I know it probably be more like 10-12 hours per day.  The most time consuming aspect will be the review site, because I’ve never built one before and writing the articles.

So there you have it.  I would really like to know if any of you will be following along so I can keep track, but also if some of our more experienced readers have any suggestions or techniques I’ve missed that you’ve found works good for you – it would be much appreciated.  Maybe it’s because of the network I have formed over the last little while and knowing that I have people I can bounce ideas off of directly – but I really feel confident that I can, and will make this work.  No more day job for Elijah.  Not today, not tomorrow.



How The Rich Stay Rich: An Internet Marketing Reality Check

how the rich stay rich, internet marketing reality checkIn any business regardless if it’s on or offline, it all boils down to one thing at the end of the day… Who you know, and more importantly, Who the FU** knows you.  If you have sensitive eyes and figured out that the asterisks after FU are the letters “C” and “K” my apologies, but I’m feeling very passionate as I’m writing this.

Something dawned on me…

I’m pretty sure I’m not the only one who has an email address set up specifically for your Guru mailing lists – if you don’t please visit your email provider of choice and set up a dummy account for this specific reason.  So as I was doing my normal routine today I logged into my designated email account and noticed that I had 13 new messages, which is nothing out of the ordinary, and while I was sifting through the Aweber generated communications I realized that they all had something in common – they were all promoting Brad Fallon and Andy Jenkins’ Stomp The Search Engines 2 release.  Wow.. Immediately I started thinking back to the Mass Control launch and the magnitude of force behind it, and that’s when it really hit me:  This is exactly how the millions are made online.  It’s who you know, who knows you, and what they are willing to do for you.  This financial mantra is no different online than it is with the Donald Trumps and Ted Turners of the world.

You’re going to love this…

Imagine launching a product and having the force of 15-20 of the worlds most successful Internet marketers blasting your launch to their lists every day for a consecutive 2 weeks prior to the release date.  On September 3rd I received a blast from the likes of Yaro Starak, Frank Kern, Jason Moffat and Matt Callen to name a few – and if any of the people I just mentioned are reading this and have an issue with your name being mentioned, I love you all and you’ve taught me tons, but in the next 48 hours you will make more money individually than I have made in my entire working career – so bite me.

Back to my point, let’s hypothetically say that each of the 20 people blasting your launch own 5 lists combining 10,000 hungry ass leads – that would give you a total of 200,000 targeted leads not including your own lists.  Take that number and throw in a conversion rate of 15% on the first day of launch and a product priced at $97 and with less than half the people converting you would have a total of…

$2,910,000.00 in sales

The last thing I want to do is discourage anyone from aspirations of Internet domination, like my man Avon Blake, but I do want to remove the veil over your eyes for a minute and bring to light the harsh realities of gaining “Guru” status in the affiliate marketing industry.  The only way you are permitted access to the inner circle of marketing powerhouses is through money – not by paying your way in, but by becoming a top affiliate.  If you consistently out perform on top campaigns and industry wide launches you will quickly gain recognition just as each one of our Guru’s did.  You will begin getting phone calls and emails with directions to every “secret” roundtable meet up, and as long as you deliver results you too will be bathing in tubs full of money.

Affiliate newbies and beginner bloggers pay attention…

Keep your goals realistic.  Start off by connecting with people who are on your level and create a strong network to bounce ideas in and out of.  If you become over obsessed with what the Gurus are doing, you will be passing up opportunities to form your own roundtable of ninja marketers.  If you are out to make millions and millions of dollars, fine, but don’t fool yourself with dreams of being the next Shoemoney because it won’t happen.  Why waste your time making the Gurus richer by blasting everything they put out?  They really don’t need your help if they truely are as big as we think they are.  Why not concentrate on making your own network richer by promoting your own products, and eachothers?  This is how the rich stay rich my friends.  Think about it.



The Ninja Mindset – Protecting Your Affiliate Links

The Ninja MindsetNinjutsu was developed as a collection of fundamental survivalist techniques during political turmoil in ancient Japan.  The main character (Nin 忍) is translated as stealth, secretiveness, endurance, and perseverance, while the second character (Jutsu 術) means art or technique.  Based on these interpretations, It would be safe to say that most successful affiliate marketers practice some form of Ninjutsu in one way, shape or form – they just don’t know it yet.  Now it’s time for me to school all you greasy gurus on The Ninja Mindset and how it relates to affiliate marketing:

You have to be stealth amongst your competition.

You must be secretive with your top performing niches.

You need endurance to adapt with the changes in technology.

You must persevere and be consistent with your actions and words.

You need to build your own technique using proven fundamentals.

There are 18 disciplines that must be mastered within Ninjutsu training, and today we are going to talk about the 11th discipline, Shinobi-iri, which is the art of stealth and entering methods.  Stealth is often overlooked in the ebooks of affiliate marketing, but it’s a vital skill when it comes to protecting your links from hijackers, as well as making it less painful to update existing links – should your affiliate networks change anything.  This is where affiliate link redirecting can make your life easier while increasing the efficiency of your online business.

When a targeted individual ends up on your blog or website, ultimately you want them to do one thing – click.  Taking into consideration that most androids and shopaholics surfing the web are savvy enough to recognize a shifty looking url, your contextual links will not perform as well as they could because of the long-ass links companies like Amazon provide you with.  Here’s an example of bad link vs good link:




Pretty obvious right?  Now there are tons of software scripts that you can purchase such as Affiliate Link Cloaker which is $59, or Amazing Link Cloaker for $65, blah, blah, blah (funny how they sound the same).  Here’s what I say, visit SteveDawson.com and check out his PHP Affiliate Jump Script – it’s free and it works like a charm.  I know zip about PHP and I downloaded the script, and had it configured in 15 minutes.  Here’s what you need to do step-by-step:

  1. Visit the site and download the script (jump.zip)
  2. Save the zip file to your desktop or folder of choice and extract the contents to your desired location (I have every folder on my server duplicated locally on my computer, so it’s easier when uploading).  You should get a file called jump.php
  3. Log onto your FTP or web hosting provider (Godaddy, Hostgator,etc..) and create a new directory within the root (if your root folder is “Poverty101.net” you want to create a folder within there called “referral” or “go” or something along those lines – just don’t name the folder “redirect” for obvious reasons!
  4. Double click the jump.php file that you saved on your computer and replace the the required lines of script with your affiliate link information.  Below you’ll see 3 lines that start with an “if” statement.  On the first “if” statement line you want to replace the area I’ve colored blue with your domain name and directory.  So if you created the directory “referral” then you want to enter within the quotes http://www.poverty101.net/referral/ – and don’t forget the trailing forward slash.  That’s it for the first line.
  5. The second and third lines of code starting with “if” can be copied and pasted as many times as needed for each affiliate product you have (for example if you have 15 affiliate products, you will have 15 “if” statement lines below the first one)  All you do from here is copy and paste as many lines as needed, replace the area I’ve colored in yellow with your ID of choice for the product like “wordtracker” or “hostgator”, and then within the quotes replace the url I’ve colored green with the affiliate link for each related product.  It’s that simple.

$m = $_GET[‘m’];
if ($m == “”) {$link = “http://www.stevedawson.com/mobiles/“;} // Default Blank
if ($m == “Just Phones“) {$link = “http://www.awin1.com/awclick.php?mid=97&id=38362“;}
if ($m == “UKPhoneShop“) {$link = “http://tracker.tradedoubler.com/click?p=985&a=949731&g=5119“;}

Once you’ve updated the jump.php file on your computer, save it and upload it into the directory you created.  Once you’ve uploaded the file, test it out.  Type into your browser http://www.yoursitename.com/directoryname/jump.php?m=productname and witness the stealth madness of this awesome script.  Click here to see it in action.

The Ninja Mindset can be adapted to any area of your business, just as I did above.  I knew I needed to protect my assets so I did some research, tested a few things out, and now I can be comfortable putting affiliate links out there knowing that they are safe and stealth – while proving you guys with some great content at the same time.  It’s a win-win situation!