10 Facts Internet Marketing Guru’s Won’t Tell You

10 facts internet marketing guru's won't tell youGotta love the Internet marketing Guru’s, right?  Us newbies look to them for tutorials, up-to-date industry happenings, and everything related to making money online – and we trust their words as much as they trust our wallets.  Now don’t get me wrong, I’m sure we’ve all learned some valuable information from the John Chow’s and the Shoemoney’s of the blogosphere, but did you ever stop and think “Why the hell would they be telling me everything I need to know?  Wouldn’t that create more competition for themselves?

Call me paranoid, call me delusional, or tell me I smell of cheap scotch and aftershave – but don’t tell me the thought has never crossed your mind.

Throughout this absurd and exhausting quest for financial independence I’ve absorbed approximately 24 ebooks (I just counted), The Four Hour Work Week and a slew of special reports and make money email courses.  While a handful proved to be uber-resourceful – like Yaro Starak’s Blog Profits Blueprint or Ken Envoy’s Affiliate Masters course – the majority of them were bland and lacked innovation.

So what have I learned you ask?  Let me break it down and save all you guys starting out a shit-load of time – here are the 10 Facts Internet Marketing Guru’s Won’t Tell You:

  1. You will not make any money within the first 24 hours – I don’t care what auto list-building software you just bought, or how many ads you put up on Craigslist, If you’ve never made money online and have no experience you will NOT make money over night.  Plain and simple.
  2. Site builder programs are a single tool within your toolbox – While programs like Build A Niche Store and XSitePro 2 are great weapons to have in your affiliate arsenal, they are merely tools to be used in conjunction with the core elements such as keyword research, list building and search engine optimization.  If you ever run across a sales page claiming to have the one program you will ever need to make money online, it’s a lie – because there is no such thing!
  3. Affiliate networks will drop you if you under achieve – Surprised?  Don’t be.  Commission Junction dropped my butt about 2 weeks ago because I didn’t generate enough “revenue” to keep their advertisers satisfied – and rightfully so.  The last thing you want to do is sign up for every major affiliate network because you’ll spread yourself too thin, and if you’re just starting out that will do nothing except crowd your inbox and give you a false sense of urgency.  Start out with one or two networks, find your groove and duplicate.
  4. Clickbank is 90% garbage – There I said it.  While there are some great info products with killer landing pages provided, the majority of products sold on Clickbank are poorly developed and outdated.  I know we’re all told to go with the products that have a high gravity score, but I much prefer the “would I buy this” or the “do I like this landing page” approach.  Choose your products by putting yourself in your customers shoes, and if you like what you see there’s a good chance other people will too.
  5. You will loose money with PPC before you make anything – Now my experience with pay per click is limited, so take this point with a grain of salt, but I know at least 3 full-time Internet marketers who will back what I’m saying here.  PPC is competitive and requires deep keyword research, constant testing, and a significant investment to generate a substantial return.  I’ve heard some horror stories of people blowing their kids college fund on PPC with only a few hundred bucks to show for it.  Start off small, take your time and more importantly – go with your gut!
  6. Obscure keywords are useless – I’m not going to cover this in great detail, but after you’re done reading this post, and sharing your valid opinion 🙂 please stop by my friend Alan’s Affiliate Confession blog and read this post.  He covers this exact point perfectly and I couldn’t have put it better.
  7. An autoresponder is absolutely necessary – I’m sure you’ve all heard the saying “the money is in the list” and in many cases this is the absolute truth.  As aspiring Internet marketers, one of our ultimate goals should be to eventually launch our own course or product that will provide us with a long term reoccurring source of income.  The only way to do this properly is by building a list, and the key to successful list building is automation – this is where autoresponder services come in.  Regardless of what the Guru’s say, you need to be building lists from each and every blog or niche site you own, and though products like Aweber or GetResponse may seem pricey, they are absolutely necessary for residual success.
  8. You need HTML, CSS and basic graphics/photo editing skills – I fully understand with sites like eLance.com and ScriptLance.com we have the ability to outsource a lot of our grueling and time consuming tasks like building landing pages or creating custom opt-in forms, but the fact of reality is that most of us don’t have the know-how or finances to even go about doing this – especially when we’re first starting out.  I’m a firm believer in the “teach a man to fish” saying and share that same mentality when it comes to developing any craft.  Take some time to learn the basics of HTML, CSS and Adobe Photoshop and you will be in a much better position as the months go by (you will also have more skills and services that you could charge people for).
  9. Joint ventures bring in the big dollars – If you type in Mass Control Million into Google you will find over 5,000,000 results yapping about Frank Kern’s Mass Control launch and how it generated over 23.8 million dollars in 24 hours – pretty unbelievable right?  Frank is a genius and an innovator in this industry, but what he won’t tell you is that the only way he was able to generate that much income in such a short amount of time was primarily due to strong joint venture connections with HUGE lists of hungry affiliates.  It’s the only way any launch of that magnitude could exist.  Make your connections early on, go with your instinct and stick with individuals whom you connect with on a personal level.  If that person lands a JV opportunity with an industry player down the road, you are now in the pocket to reap those benefits and vice versa.  Individually we are vulnerable, but in numbers we are a force to be reckoned with.  The power by numbers rule.
  10. It will take 6 months to a year before you can quit your job – This fact isn’t set in stone, but I know you know what I’m saying.  For the average John or Jane simply gripping the basics of making money online will take 3 to 6 months minimum, and then follows the 3 to 6 months of trial and error, research, and development.  The first time most of us type “make money online” or “work at home” into Google is because we’re currently at a job, or in a financial position that we are not happy with.  Learning the ropes usually occurs on a part-time basis which will increase the amount of time before the implementation stage takes place.  In my case I was fired from a job and had Veronica holding down the fort until I found a replacement gig – which gave me 6-8 hours a day to learn what I know now, therefor speeding up the process of learning.

Set goals for yourself, be realistic and treat this opportunity like any other business.  If you are looking to get rich quick you’ll be disappointed to discover that your dreams of fast cars and Peruvian hookers are often interrupted by episodes of insomnia and countless hours of hard work. Guru’s are great, but common sense is better.  Any points I missed that you guys would like to add?  I’d love to hear some of your experiences.



Top 3 Affiliate Program Directories

Affiliate Program DirectoresWhen I first began my journey into the word of online business and affiliate marketing, I found it very challenging to decipher through all the crap online and actually find what I was looking for.  Whether it was relevant information on building Adsense ready mini sites, or a real step-by-step guide to making money online with Clickbank products – I know how hard it can be to get the ball rolling.  So I figured in the spirit of giving I would provide my top 3 affiliate program directories to help you guys cut down on the fat, and get right to the meat.

I cannot guarantee that the sites I’m about to list are 100 % up to date, but I can tell you that since January and I have found some great affiliate programs and information to help me with various campaigns.

  1. AssociatePrograms.com – If you have not yet heard of Associate Programs and Allan Gardyne, please take 5 minutes to make yourself familiar with this site.  Allan has been making a living online and from home since 1998 and continues to be a key figure in the world of internet marketing.  Don’t believe me?  Type his name in Google and you will get over 20,000 results! AssociatePrograms contains extensive information on everything related to affiliate marketing – Allan provides a Forum, Knowledgebase, Affiliate Program Directory, Affiliate Marketing Articles and an amazing Newsletter which I have been subscribed to for as long as I can remember.  If you have never visited his site I would suggest starting with his Advice Articles section on the left side bar of the main page, where you can browse based on your level of experience.
  2. AffiliateScout.com – The only reason I didn’t put AffiliateScout.com as the number 1 choice is simply because their database is so massive!  When I was first starting out I could remember spending countless hours sifting through a single niche, let alone the entire directory.  You will find programs separated by niche which will help manage time when researching for your latest money making project.  But be warned, the site is gigantic! If you are not focused and merely wandering you will find that time has passed and the only conclusion you’ve reached is “Elijah was right”.  Great site for the experienced marketer, but know what you are looking for ahead of time.
  3. AffiliateGuide.com – This site is a tad flashy but nevertheless the directory is huge.  You will find affiliate programs broken down by niche categories e.g. travel, auto, computers – as well as being categorized by country.  Under the left side bar you is an Affiliate Resources section with a Forum, Merchant Resources, Affiliate Videos, and even an Affiliate Events section where you can keep up to date with conferences and gatherings amongst the elite in the affiliate marketing industry.  The site manager, Graeme Eastman, has put everything you need at your fingertips.

So there you have it – my top 3 affiliate program directories.  I’m sure every online guru or intermediate marketer will have different resources, but as long as I’ve saved you some time rather than Googling “Affiliate Program Directories” for 30 minutes aimlessly, then my job here is done.  Feel free to share any resources you might have stumbled upon or any thoughts on the directories I have listed above.  I’m still far from being a guru or able to quit my job, so it’s important to hear what my fellow inspired money makers are using.  As long as we stick together, we will make it together.



Teaching A Crackhead Affiliate Marketing

Teaching A Crackhead Affiliate MarketingI know you’re probably thinking “what the f*** kind of heading is that?”, but bare with me for a few minutes here.  I was laying in bed last night (more like 5 a.m. this morning) pondering on different topics to write about that would make my future readers think, have a few laughs, and walk away with some useful content, and then it hit me – what if I took a crackhead off the streets of downtown Toronto and gave them some kind of incentive (food and crack) to work towards while incorporating an affiliate campaign into the mix?

It’s practically genius, I know.

After several side-splitting scenarios played back in my head, I finally managed to calm down and focus in on what would be an absolute eye opener to anyone brave enough to stop by or bookmark this post.  Think of it this way – a crackhead is desperate, driven, and ruthless when it comes to getting their fix.  Crackheads will do anything necessary to reach their end goal; a big, smoking hot rock of crack-cocaine.  In my experience, crackheads can be very persuasive and often resort to selling their story to the passer-by’s in order to obtain loose change or cigarettes.  They are the salesmen of the streets! I can’t count the amount of times I’ve heard hey man, I just got robbed by two cops and they took my bus fare.  Can you spare some change?  I really need to get back to the Neverland Ranch because Bubbles needs his medication, and Michael specifically sent me to retrieve it.  Can you help me out?

If I took 3-5 crackheads off the streets and set them up with a desk and a laptop computer and told them whoever got the most traffic and clicks to these particular links would get a hot meal, a shower, and 50 percent of the combined earnings, what do you think would happen? I would have a kick ass campaign going!  Why?  Because their ultimate objective would probably be the cash – because cash equals crack.  If it’s been a few days since the last time they smoked up they’d be fairly desperate to get a hot pipe to their lips, and this would be the perfect time for me to step in with a solution.  Pretty twisted right?  But I’m sure you are getting my point.

Most people who enter the world of affiliate marketing have nothing to loose.  They are fed up with the nine to five, or have lost their day job and hit rock bottom – like myself a 6 months back.  They are scared but determined to find a better life for themselves and their loved ones, by any means necessary.  A common crackhead shares these feelings as well.  They have lost everything and therefor have nothing to lose.  They are determined to find a better high for themselves, which in a completely delusional manner will solve all their problems.  If you knew there was a way out, whether a business opportunity or drugs, wouldn’t you do whatever it took to make it happen?

Very few people who enter the world of affiliate marketing break the $1000/month threshold.  Is it because they don’t have what it takes?  Or simply that they aren’t desperate enough, and expect things to happen with little or no effort.  Whatever the case may be,  I would suggest taking the time to evaluate what your goals are before you get started.  Buy a whiteboard and start to lay down your game plan ahead of time.  Whenever you have an idea, write it down and don’t be afraid to follow through.

To be successful at anything in life you have to know why you’re doing it, and what you expect to get out of the experience.  There must be some form of inspiration behind your actions in order for results to be produced.  If you lost your job today, the job that you absolutely despise, what path would you take?

  1. You could immediately take a position at a competitor and resume your 50 hour workweek down the path of insecurity and denial.
  2. You could completely give up, and go head first into self destruction and despair – sharing a dumpster with your local crackhead.
  3. Or you could begin your new life.  Take the leap with confidence knowing that no matter what happens, it could be worse.  Make a list of things that make you happy, and do whatever it takes accomplish every point on that list.  Do things which excite you and don’t ask for permission, because it is much easier to ask for forgiveness later.

Please understand that my topic or post was not meant in anyway to glorify the use of hard drugs.  I’m sure we all know somebody who has fallen down that hole, and may or may not have reached the surface.  I simply wanted to make a point regarding the level of desperation we reach as humans, and if we are focused enough we CAN accomplish anything we put our minds to.

If I did have crackheads for employees though, I would name my company CrackWeb LLC. 🙂