I’m back and ready to rock! I made a conscious effort to take this weekend to relax and unwind with Veronica, and we did just that. Friday night we went with some friends to see a Bedouin Soundclash show, Saturday we spent the entire day in bed watching television, and Sunday we went out for a great lunch and impulsively bought another laptop. Sweet!
Before I get into my site flip report, I just want to say how much Veronica and I appreciate the support from each and every one of you. Your words of encouragement really kept me going over this last week, and a few of you even went as far as emailing me personally and sharing tips and tricks you’ve picked up through your own site flipping experiences. I’m not going to mention names, but just know that I know who you are, and I want you to know that the kindness will be reciprocated at the first opportunity. I never forget!
Time for the report…
If any of you are just tuning in, last week I challenged myself to generate $84.85 (the money Veronica and I spent on groceries) by the end of day September 15th – this was shortly after I posted a minor freakout with regards to never following through, and my fear of failure with making money online. After a few adjustments I ended up taking the route of building a blog, getting it indexed in Goolge for a high search/low competition key phrase, and then posting it up on the Sitepoint Marketplace in hopes that someone would have an interest and purchase it.
After conducting some ninja research with the best keyword tool in the universe, Wordtracker, I decided I would base the site around the competitive, but super profitable Tattoo niche – with my golden key phrase being Russian Mafia Tattoos. Why did I choose that key phrase? Well to put it plainly, Wordtracker told me to. That particular phrase has over 600 searches per day in Google, with less than 1100 competing websites listed in Google and this means two things – it won’t be too difficult to get on the front page of Google because the competition isn’t that fierce, and 600 searches per day is a great number in terms potential organic traffic should I get the number 1 spot.
So what happened?
I posted the auction up on Friday at 3:36 pm with a $0 minimum bid, a $97 reserve and a Buy Now price of $127 – which is higher than my initial $84.85 goal. At 5:47 pm I received an email from Sitepoint notifying me that my auction had been won! Not only did I sell the site in under 3 hours, it was purchased at the Buy Now price which means there was zero bidding going on. I was so shocked when I got the email that I called Veronica, who was on her way home from work, and starting laughing frantically like a Priest who accidentally walked into the “little girls room” at Bible Camp.
(Insert uncomfortable pause for those who are sensitive)
Here is everything I did spread over 4 days, from beginning to finish:
- Logged into Wordtracker’s Keyword Researcher Tool and conducted a search using the keyword “Tattoos”
- Filtered the results to list from the highest to lowest KEI – or the most to the least profitable
- Chose the term “Russian Mafia Tattoos” which has the 3rd highest KEI, because my best friend Dmitri is Russian and I thought it would be fun to school him on his own history.
- Went to Godaddy.com and searched for RussianMafiaTattoos.com – it was available so I bought it and pointed the DNS servers to my Hostgator account.
- Called J-Weezy from SuiteJ.com, told him about the domain I purchased and asked him as many questions as I could regarding flipping sites, increasing value, transactional procedure and writing a killer sales letter/auction page – if you need to learn about site flipping go to his blog and get reading.
- Logged onto Skype and started trading links to old school hip hop videos with SutieJ via the instant messaging feature.
- 3 hours later I realized how unproductive we were being and told him I had to go get some work done. Once he was finished crying I logged off of Skype and began searching for WordPress themes.
- After sifting through a few I decided to go with a super functional theme by Alexandru Cosmin.
- I logged into my cPanel admin and installed WordPress on RussianMafiaTattoos.com. I uploaded the theme and all my ninja plug ins using Filezilla, activated everything, and configured the settings to my liking.
- I immediately began researching the Russian Mafia, and collecting Russian Mafia Tattoo images in a folder for use on the site.
- I wrote 12 key phrase focused posts for the site and post-dated the settings to publish two per day – one at 10 am and then again at 10 pm spread them out over the following 6 days.
- I wrote a 300+ word article, using my key phrase in the title and strategically throughout the content, and submitted it to 4 high traffic, high ranking article directories.
- I created a medium sized Squidoo lens based around my topic.
- Using Adobe Fireworks I created a custom logo, affiliate banner, and favicon icon for the site, and replaced the default images which were provided.
- I went to Clickbank, gathered my affiliate links and banners, and incorporated them skillfully throughout the site. I also set up my adsense and incorporated the code into the posts and sidebar.
- I created a Myspace page for the site, and put a few posts in the blog section with links.
- I submitted the site to a handful of social bookmarking sites, and a few blog directories. You can visit the sales page for more details on which ones.
- I found a few do-follow blogs in the same niche and spent some time commenting on their posts.
- I realized I had the number 1, 2, and 5 spot on the first page in Google for “Russian Mafia Tattoos” in quotes and the number 5 and 6 spots for the same term without quotes.
- I created an account on Sitepoint.com, and started studying some auctions and sales pages that I liked and began to construct my own.
- I almost finished the best sales page ever written and accidentally clicked on a link that took me away from the page (which was saved) and I had to start all over again.
- I contemplated throwing my laptop through the window.
- I proceeded to finish the sales page, take the necessary screenshots, and post up the auction.
Wow, that was a lot longer than I anticipated.
I don’t feel like writing anymore. I’ll finish up my thoughts later.