For those of you following us on Twitter, we were away at a wedding over the weekend for a friend of the family. We had a great time, despite the rain, and returned home feeling somewhat refreshed and ready for a new week – or so we thought. I had the most unproductive day today (well technically yesterday at the time of this post) and no matter how hard I tried I just couldn’t get into the groove.
When we returned on Sunday I immediately went to my white board and jotted down my goals and priorities for this week of blogging, which is becoming normal as the weeks pass, and I felt completely ready to conquer another list of tasks. Man was I ever unprepared. I spent the majority of today working on a new RSS/email subscribe form – which is something I didn’t want to spend more than an hour on – and questioning whether or not I liked our new WordPress theme. I can’t even count how many times I changed the theme on this blog today, and I don’t even know why I was tripping out. I wanted to write 2 posts today on top of Veronica’s Groundhog Theory post, and at various points throughout the day attempted to focus and write a “killer” article – that was not happening. I starting thinking about what you guys want to read and began getting caught up in the cycle of jotting down post ideas and titles without committing to any of them or following through. I felt so indecisive that I started to get frustrated at myself for being completely useless and wasting time “thinking” rather than “implementing” and everything hit the fan from there.
Man… blogging can be stressful. Not from the pressures or demands of your audience – at least not in the early stages – but the pressures from yourself. I have a tendency to set my goals super high and strive for greatness, so therefor I find myself to be disappointed on a semi-regular basis. This is not always good. When it comes to the premature stages of developing unique, useful content for your blog or website it’s important to write as much and as often as you can – but on the same note it’s just as crucial not to burn yourself out or focus too much on what you should be writing about. Instead, just write and everything will work itself out just like I’m doing at this very moment.
With the pressure to be different always sitting on your shoulders, it’s easy to forget to just be yourself – because that’s what makes you unique in the first place, right? This make money online niche can be stressful, so don’t be too hard on yourself and fixate on writing “top ten” articles and pillar style content because you will lose hair. Just write about what you know, what your doing, and what you love. If it doesn’t fit into an existing category on your site, then create a new one. Simple. As much as we read about writing great content and how important useful content is to Google and the search engines don’t forget to remind yourself of this one point – there are no rules when writing content for your blog.
It’s your blog, containing your thoughts, and there will always be people who feel the same as you. I feel much better now.
We’ll see what tomorrow brings 🙂