Music And Making Money Online

It should be of no surprise to all you crazy kids that I am a child of music – I mean I sang a song for you guys!  I was fortunate to be born from two families that are very inclined when it comes to music; my father is a multi-instrumentalist, all his brothers and sisters play instruments and/or sing.  My grandma is killer with the maracas, and my mom is, well, my mom!  So needless to say, since I was able to speak I’ve been singing and once I had the hand/eye coordination in my middle school years, I began to play any and every instrument I could get my hands on.

Music evokes emotion.  In it’s truest form it is harnessed and expressed through moments of praise and inspiration – and I’m not necessarily talking about religion.  Music moves people from the side of rooms into the middle and makes them act like idiots.  Music apparently causes people to wear trench coats and shoot up their schools, because clearly it has nothing to do with parenting.  There would be no film industry without music as I’m sure staring at moving images in silence wouldn’t have lasted – the entire horror genre would be non existent because it is the sound accompaniment which creates the sense of impending doom.

What does this have to do with making money online?

Well, let’s think about this for a second… You’re having a bad day and nothing is going as expected.  No matter what you do you can’t concentrate on the task at hand – whether it be finishing an ebook that you’re writing, or doing some more link building for your latest affiliate driven review site.  In an attempt to shake off the dissatisfaction you get up from the computer and start pacing around your home, with your thoughts moving a mile a minute – and this is obviously not helping.

When you’re in this state of mind there is no point working at all.  It’s better to pack it up and call it a day, because without the right state of mind and focus on what your doing, the results will not be optimal.

The cure: listen to your favorite song!

Personally, I have music playing in the background all day while I work.  I don’t have it blasting at 11 on the volume meter (spinal tap?) but I do have my speakers set to a nice listening level where it is not distracting, so I can still absorb the vibe and good feeling while increasing my productivity.  I create a play list to typically last 1-2 hours and when it’s done I’ll create another depending on my current mood.

If you don’t typically listen to music while you work, this could be even more effective for you because once you feel yourself getting off track or loosing your groove – close whatever windows you have open and find that favorite song.  Let that song play and allow yourself to feel the goosebumps forming.  Take a deep breath and sing/hum along.  Close your eyes and pay attention to the lyrics so you can subconsciously translate them into your current state of being.  I can almost guarantee that after listening to a few of your favorite songs, you will go back to the task at hand with a clear mind and a better sense of what needs to be accomplished – and you WILL get it done!

Remember – music evokes emotion.  Happy, sad, mad, etc… Use the power of music to change your mood and remind yourself that it can be used strategically to accomplish exactly that.  One could even go as far as creating play lists for various situations i.e. a “tight deadline” play list which energizes you fills you with excitement at the challenge ahead.  A “creative” play list which sparks your mental palate while working in Photoshop or Illustrator.  A “brainstorming” play list when you feel an idea coming on and you need to map your thoughts.

Here’s a little taste of what I listen to depending on what I’m doing (keeping in mind that my music taste is extremely broad:

  • Jazz (Charlie Parker, Miles Davis, Bob James) – Usually when I’m building sites for flipping.  I find the varying tempo and chord progressions keep my momentum going, while the pleasing tone of piano, sax/trumpet and contra bass prevent me from getting ahead of myself.
  • Hip Hop (De La Soul, Talib Kweli, Common) – I typically have consciously-driven hip hop playing during the mid-day afternoon.  After I eat lunch I get a wave of tiredness, and this is easily combated by the grooving percussion and rhythmic lyricism of my favorite hip hop tracks.  Sometime’s I listen to my own music as well.
  • Heavy Metal (Metallica, Killswitch Engage, Tool) – I’ll sometimes have a few beers while I’m putting in hours on the weekend, and nothing blends better than alcohol and hard rock.  I find I come up with the most genious ideas while getting drunk and listening to people scream.  I’m dead serious.
  • Funk/Soul/Big Band (Frank Sinatra, Lou Rawls, Willie Hutch) – The raw aspect of live instrumentation from the 60’s to the early 80’s accompanied by the unbelieveable vocal stylings of the greats always brighten my mood.  Soul music can take me from thoughts of burning my computers and crushing my dreams to regrouping and appreciating what I have – rather than what I don’t have yet.
  • Pop (Justin Timberlake, Stevie Wonder, Michael Jackson) – Pop music makes me feel good.  I’ll usually put on some up tempo tracks when Veronica comes home from work, so neither of us have the time to engage the thoughts of dissatisfaction and stress.
  • 80’s Retro (Hall and Oates, Journey, Madonna) – We absolutely love 80’s pop!  I guess it’s because it was playing all the time when we were children, and we absorbed the nostalgic elements which satisfy us now as adults.  We rock out to retro on weekends.

What kind of music moves you guys and gals?  I’d love to know!



All Sales Pages Suck Ass

All Sales Pages Suck AssAfter I wrote you the title for this post I stopped and asked myself, “I wonder what kinda weird traffic I’m going to be getting for the term suck ass?”  Anyways, it’s the first thing that popped out of my head so I wrote it.  Over the last few days I’ve been working on an ebook package to flip – while simultaneously building a mini site template to cut down the amount of time it takes me to crank these babies out.  Not only do I hate the tedious aspect of working in HTML, but I also hate how crappy most sales pages are.

I have never in my Internet surfing career (10 years) read a sales page that convinced me I should buy something – and that’s the honest truth.  If I’ve ever bought something online, whether it be an info product or a service, it was because I did my research or because I have purchased from that person before.

Here’s the dilemma…

As I’m new to the process of creating my very first info product and campaign, I’ve been searching for related products and sites that I feel are examples of what an up-to-date ebook sales package would look like – and to satisfy my expectations I’ve been continually disappointed.  I can’t stand the fact that somewhere in the history of info marketing it was decided that this is what works, and this is what encourages people to purchase your product, or opt in to your list.

I realize that there is a science to copy writing – which is a very complex skill to say the least.  Developing your ability to write enticing copy that will convert traffic requires training, and the more I reference recent product launches the more I find myself wanting to vomit at the thought of releasing my own.

Change is needed…

Considering my first info product is going to be an off the wall (naked) guide to better blogging, it would be safe to assume that my buyers will fall under a handful of possible categories:

  1. Existing bloggers who are looking to blog more efficiently
  2. Existing bloggers who enjoy my style of writing from (you people)
  3. New bloggers who can’t seem to get things going
  4. Word of mouth bloggers that have read my dumb ass comments around the way
  5. Random newbies who want to start a blog
  6. All people in general who can’t find a bullshit-free product on effective blogging

More importantly, the success of my first launch will rely heavily on who I know – and what they’re willing to do for me.  Yes, I know that a bunch of you will blast it on your blogs, or contact me to arrange some sort of contest – but how vital will the role of sales copy and a mini site play in the greater scheme of things?

SuiteJ was telling me earlier that he genuinely believes that 90% of people who buy a product scroll right down to the price.  I agree with him entirely.

I think it would be safe to assume that people buying products within the MMO niche, whether it be on the Warrior Forum or via some autoresponder opt in have already made up their mind whether or not they are going to “show love” and make that purchase.  Don’t get me wrong, there are still a whole load of people on this planet who have no idea what copy is, and are just starting to read some things about this “affiliate marketing phenomenon” and how to make money blogging – but what’s percentage of people really read the entire sales page and base their purchase decision on that?

I think there needs to be a change in the way we market within this make money niche.  All these “Find Out How A 7 Year Old Retarded Kid Made $3789.77 In One Month By Selling Drool Samples Online” make me sick – and I’m sure there are a ton of newbies who are getting sick of it as well.   Guys like Joel Comm and Frank Kern don’t make a killing because of their sales copy – they make a killing because of who they know, and how many people know them.

Perception is everything and the more visible you are to your potential buyers the more likely it is that your launch will be a success.  Selling “make money online” products to the make money online niche has little to do with copy, and everything to do with visibility.

The sales page needs to die and we need a revolution.

That’s my opinion.